It is updated every time data is sent to Google Analytics. _utmb cookie is created when the JavaScript library executes and there are no existing _utma cookies. Google Analytics sets this cookie, to determine new sessions/visits. The cookie is updated every time data is sent to Google Analytics. The cookie is created when the JavaScript library executes and there are no existing _utma cookies. This cookie is set by Google Analytics and is used to distinguish users and sessions. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
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